Privacy Policy
Last Updated: January 2026
UMAC Events ("we," "us," "our," or "Company") operates umacevents.ca (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, which focuses on sports betting information and affiliate partnerships in Canada.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using umacevents.ca, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Website includes:
- Personal Information: Name, email address, phone number, and other contact information you voluntarily provide through forms or inquiries.
- Technical Information: Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
- Cookie Data: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Information about how you interact with our Website, including click-through behavior, time spent on pages, and affiliate links clicked.
- Device Information: Device type, unique device identifiers, and mobile network information.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Website and services.
- To conduct analytics and understand user behavior and preferences.
- To track affiliate referrals and commissions from casino and sportsbook partners.
- To respond to your inquiries and provide customer support.
- To send promotional emails, newsletters, and marketing communications (with your consent).
- To detect and prevent fraudulent activity and security breaches.
- To comply with legal obligations and enforce our Terms of Service.
Cookie Policy
Our Website uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device that help us remember your preferences and analyze site traffic.
Types of Cookies We Use:
- Essential Cookies: Required for basic Website functionality.
- Analytics Cookies: Help us understand how visitors use our Website.
- Marketing/Affiliate Cookies: Track referrals to partner casinos and sportsbooks for commission purposes.
- Preference Cookies: Remember your settings and choices.
Managing Cookies: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect Website functionality. For more information on cookie management, visit www.aboutcookies.org or www.allaboutcookies.org.
Third-Party Links
Our Website contains links to third-party websites, including online casinos, sportsbooks, and other affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging in gambling activities.
Your interactions with third-party gambling operators are governed by their own privacy policies and terms of service. UMAC Events does not control these external sites and assumes no liability for their practices.
Your Rights
As a resident of Canada, you have certain privacy rights under applicable federal and provincial privacy legislation, including the Personal Information Protection and Electronic Documents Act (PIPEDA).
You have the right to:
- Access your personal information held by us.
- Request correction of inaccurate or incomplete information.
- Request deletion of your personal information (subject to legal obligations).
- Withdraw consent for marketing communications at any time.
- Opt out of non-essential cookies and tracking.
- Request information about how your data is being used.
To exercise these rights, please contact us at the email address provided in the Contact Us section below.
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, or as required by Canadian law. Specifically:
- Account Information: Retained for the duration of your relationship with us and for a reasonable period thereafter for legal and business purposes.
- Marketing Data: Retained until you unsubscribe or withdraw consent.
- Analytics and Cookies: Typically retained for up to 24 months, depending on the cookie type.
- Affiliate Tracking Data: Retained for accounting and commission purposes as required by law and business practice.
When information is no longer needed, we will securely delete or anonymize it.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
UMAC Events
Email: privacy@umacevents.ca
Website: umacevents.ca
We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you may file a complaint with your provincial privacy regulator or the Office of the Privacy Commissioner of Canada.
This Privacy Policy may be updated periodically to reflect changes in our practices or applicable law. We will notify you of material changes by updating the "Last Updated" date above and, when appropriate, by email or prominent notice on our Website.